Hello and welcome, I am so pleased you’re here

I’m Salma, a Northampton based creative behind ‘Salma Soulful’. I’m a mum, a researcher and educator, wellness advocate and mentor.

In my shop you will find my beautiful vegan granola and porridges and organic homemade skincare products, as well as the opportunity to book one to one sessions with me. I also run guided workshops, walks and events that all aim to support your health and wellbeing.

Also on this page and on my socials, I share easy recipes and encourage nature connectivity. Stay connected to be inspired to find gentle ideas for a more joyful and wholesome life.

How it all began

I first started sharing my healthy recipes online whilst on maternity leave from my role as Head of Inclusion. Initially it was a creative space to connect and support other women like myself, through my wholesome creations. Soon after, I began to support brands and businesses with their marketing to connect with their audience. Freelance clients have included Think Tanks, food and lifestyle brands and heritage. Brands featured on my social media pages have included Schwarz, Coop, BBC Good Food and Asda.

My Background

With a background in education and research, focusing particularly on inclusion, wellbeing and public health, I take an ethos of ‘social good’ to develop successful strategies. Find out how to work with me.

As well as this, I offer bespoke women’s wellness coaching and mentoring.

Let’s stay in touch, I look forward to connecting further.